Successful closure of White in Milan

Milan [ENA] Closure under the sign of positivity for the WHITE show in Milan: the edition, that has just ended, has seen, comparing with the edition of last year, an increase of 12% of buyers (4.771 admissions), of which 24% foreigners, particularly from Japan, China, Korea and Russia, and 5% Italian, while visitors were totally about 6.300. During the three days, the international exhibition of contemporary

fashion has brought to Milan 160 brands, including several high-end menswear lines as Aspesi, Massimo Alba, ALL41, Boglioli, Tonello, Sealup, Care Label, Ernest by G . Bommezzadri and Drumohr. And even designers with trend research collections such as Roark, D-Gnak, Giovanni Cavagna, Norwegian Rain along with previews of the major women's collections for autumn / winter 2012/13. Among the brands attending for the first time on the premises of Via Tortona with collections exclusively for women, stands Ter et Bantine leading brand of ready-to-wear woman who has chosen the White showcase to present the pre-collection, along with the new accessories collection created by Manuela Arcari, designer and founder of the brand from Faenza.

Even Covherlab has been a new entry presenting womenswear only, as well as History Repeat By Michele Rossi and in a truly international dimension, Rainbow Wave London. The London showroom representing leading research brands has chosen Milan and White to present, in Italy, the previews of women's collections by Camilla Skovgaard, Raquel Allegra, Tucker, Hockey, Deepa Gurnani and Ancient Greek Sandals. Even Gianni Barbato, icon-name of made in Italy footwear, made its debut at White (in the Basement section) with the menswear collection and a preview of the new women wear collection. The close link between fashion and art has been highlighted by the works of Erika Calesine on display in the premises of White.

Old bicycles and parts destined for landfill have been transformed in the hands of the artist, also present at the Venice Biennale, in objects of art with a strong emotional impact. And this interest in art was also demonstrated by more than two thousand visitors of the Brera Academy, which last Saturday was the exceptional location for an event organized by WHITE under the patronage of the Municipality of Milan.

After the Cloister and Sacristy of Bramante at Santa Maria delle Grazie, the Ambrosiana Library and the Portinari Chapel of Sant'Eustorgio Basilica, the Milan University opened up its doors to the concert by Mauro Giovanardi for Massimo Alba, to the blue night by Boglioli and to the Seven new talents Be-Wow, Esther Perbandt, Karlota Laspalas, Luca Larenza, Mason Jung, Matthew Miller and Raphael Hauber identified by White among the leading promises of international fashion. The young talents are introduced in an interesting performance that showed their collections like it was the backstage of a fashion show. This idea, due to Michela Zio, one of the creative minds of White, was an immediate success and created a strong interest.